Objective: Create two ads for Big Five Tours & Expeditions. Pick a country and research what exotic animals and buildings or sculptures are well-known for attracting tourists. Create an illustration for both the animal and building/sculpture chosen. (These illustrations are made from scratch boards and tools used and then transferred into Photoshop for clean-up.) The black and white ad is created using only the illustration(s). The colored ad can contain an image that helps portray the country chosen. The student must be able to create a “catchy” title and be able to place company information in an appropriate spot for their ads. The placement and alignment is important.